There are two types of links that you need to be familiar with: do-follow and no-follow links.

A “do-follow” link tells search engines that this link is good and that you don’t mind if the links helps them rank higher.

A “no-follow” link tells a search engine that the link isn’t approved by you or that it is paid and that the link shouldn’t help the site rank higher.

In general when you are using affiliate links or paid links you should no-follow the link. This way you aren’t helping to manipulate Google and cause these sites to rank higher.

If you sell backlinks and “do-follow” them, you can potentially get penalized.

And if your website contains user generated content, such as message board or blog comments, no-follow the links.

When you are citing a source, even if it is a competitor, you should do-follow the link.

Now you know the difference between those two link types and when you should use them.

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Google’s news that it is treating the nofollow attribute as a “hint” for ranking rather than a directive to ignore a link, and the introduction of rel=”sponsored” and rel=”ugc” raised reactions and questions from SEOs about next steps and the impact of the change to a nearly 15-year-old link attribute. What are your thoughts or plans with this?

Have you ever wondered, when you put a link on someone
else’s website whether or not that has any significance to your search engine optimization?

Well today I’m going to share with you the answer to that
question.

➞ Link to blog post https://peter.reginald.com.au/experiences/nofollow/

Credits
Music was provided by Unison – Reality [NCS Release] https://www.youtube.com/watch?v=qlPxm0jyEwI

Unison social network links:
➞ SoundCloud https://soundcloud.com/unisonn
➞ Facebook https://www.facebook.com/pages/Unison/574331492578840

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Please watch: “YouTube Video Script Writing – How to Design and Write your own Scripts”
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Are Nofollow Links A Google Ranking Factor?
“Nofollow” isn’t just a funny-sounding term SEO professionals use to sound more mysterious.
Nofollow is an HTML attribute that’s been around for 14 years.
At its most basic, nofollow is a hyperlink attribute that tells Google to not pass PageRank so Google doesn’t even crawl nofollowed links.
You can control the nofollowing of any links on your site (whether those are to external sites or internal pages) with the simple addition of the nofollow attribute.
To stay up to date with latest top stories, make sure to subscribe to this YouTube channel by clicking the button above this video!
There are also nofollowed links that are out of your control – when another site links to you, but has marked it up as a nofollowed link.
But is there any connection between nofollowed links and rankings?
It turns out there is a lot of confusion on this topic.
Let’s get to the bottom of it all.
The Evidence For Nofollow Links As A Ranking Factor.
Google introduced the nofollow link attribute in 2005 to help website owners fight off spam.